We sell every single day — we just don't always call it that.

Asking your partner to handle the school run. Convincing your team to back a new idea. Getting your kids to actually eat their vegetables. It's all selling. So why does "selling" feel like a dirty word the moment it shows up in our business?

This month, we're joined by Marc Hamilton, personal insurance adviser and former pharmaceutical sales coach, who spent years training doctors and nurses — not to push products, but to help patients actually follow through on the treatments and protocols that could change their health. That's a different kind of selling: one rooted in genuine care for the outcome, not the close.

Marc's take? The "ick" most of us feel around selling isn't because selling is inherently icky — it's because we've been taught to separate "selling" from everything else we do, when really we're persuading, influencing, and yes, selling all day long, everywhere in our lives.

In this session, Marc will unpack:

- Why we're "always selling" — and how reframing it removes the discomfort

- Lessons from the world of healthcare sales: how to help people say yes to what's genuinely good for them

- How to sell from a place of service rather than pressure

- Practical ways to bring this ethical, ick-free approach into your own business conversations

Come ready to rethink what selling actually means — and leave with a way of doing it that feels like you.